have you tried to enter AT!BOOTHOLD first?
I just tried to enter AT!BOOTHOLD, after that it is OK to dowload FW by swiflash:
owner@ubuntu:~$ swiflash -m "wp76xx" -i /home/owner/Desktop/WP76xx_Release16.0.1_GENERIC.spk -p /dev/serial/by-id/usb-Sierra_Wireless__Incorporated_Sierra_Wireless_WP7607_VN73048508010300-if00-port0
Detecting USB of the target
DONE
Communicating with the target
DONE
Downloading the firmware
..........................DONE
Rebooting the module
..........DONE
Firmware Download SUCCESS
BTW, you can also try MBPL fwdwl application to download FW:
fwdwl application can be downloaded here:
https://source.sierrawireless.com/resources/airprime/software/mbpl/mbpl-software-latest/